This is a globally allotted launch created from uncommon shares, which includes whisky from ghost distilleries which are now not in operation. Below 888 bottles have been created throughout the world.

This new, light-weight bottle is a factor of exquisite natural beauty; but additional importantly, it demonstrates what is possible when it comes to lightweighting glass. We're going to keep on implementing these learnings throughout our assortment, having much more progressive strides as we glance to the future of Scotch.”

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle could be the tip of your spear for glass—especially for providers wishing to offer in Europe.

Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals

Worldwide Design Director at Diageo, Jeremy Lindley who led the look venture, said, “Johnnie Walker Blue Label Ultra was born outside of an ideation session thinking about the way forward for luxury. With other types transferring to light-weight – including eyewear and high-general performance cycling – we questioned whether or not luxury spirits could observe fit. “We took our eyesight into a team of qualified glassmakers and during a five calendar year exam-and-study approach slowly found out how to produce sophisticated, light-weight glass.

The reveal of Johnnie Walker Blue Label Ultra signals the brand’s motivation to innovation, with hopes that the bottom-breaking style and design could encourage the greater magnificent, light-weight, and very low-carbon whisky bottles of tomorrow.

The result is definitely an market-very first that, along with acquiring exquisite attractiveness, showcases what luxurious, lighter-body weight, reduce-carbon bottles of the longer term could seem like. As Portion of the Diageo Spirit of Progress action strategy, Johnnie Walker aims to decrease the excess weight of glass used in its packaging; an ambition that may be targeted at reducing the quantity of carbon emissions associated with packaging.three While the technological innovation just isn't yet available to start bottles of this pounds at scale, completely, the information Johnnie Walker has garnered is by now being placed on lightweighting jobs over the Diageo portfolio.

Johnnie Walker Blue Label Ultra may be the manufacturer’s lightest 70cl Scotch whisky glass bottle thus far and to the most effective of your model’s expertise and analysis, the world’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.  

Liquid Mild enveloped readers in the mesmerizing interaction of sunshine and shadow, with shifting gentle passing via glass forms and projecting tasteful styles on to white walls.

Even so, the technologies will not however exist to roll out the Ultra bottle permanently. Diageo click here hopes this will change, and it has already been granted a patent to carry on improvement. 

5 years ago, Johnnie Walker set out with a specific ambition; to move the spirits marketplace ahead. Getting discovered that many luxurious categories have been heading in a completely new direction – ‘delicate’, as an alternative to ‘weighty’ – the model sought to experiment with among its most luxurious whiskies. Aiming to thrust the boundaries of lightweighting glass, all during the identify of development.

With less than 888 bottles launched globally, Each individual bottle is individually numbered and presented in a very luxurious collector’s case.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals

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Johnnie Walker set out to progress the spirits sector by experimenting with light-weight glass for its luxurious whiskies, encouraged through the pattern to 'sensitive' rather than 'heavy' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.